MA Artificial Intelligence (Digital Transformation)

Format:

100% online

Duration:

2 years, part time

Next start date:

June 2025

Total course fee:

£13,000

Application deadline:

To be confirmed

Intakes:

June and September 2025
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Course overview

Artificial intelligence is transforming the way we work, shaping careers, and changing everyday life. Companies everywhere are looking for professionals who understand AI and can use it to make a real impact. To stand out, you’ll need more than just technical skills; you’ll need to understand how AI works, its ethical challenges, and its role in society.

That’s where our online MA Artificial Intelligence (Digital Transformation) comes in. This course is designed for professionals who may not have a background in science, technology or maths. It will equip you with the knowledge and skills needed to excel in an AI-driven world. You don’t need any prior experience with AI to get started. We’ll teach you the fundamentals and show you how AI is shaping society, business, and the workplace.

You’ll gain a clear understanding of AI’s strengths and limitations, so you can guide your organisation in adopting it fairly and ethically. You’ll also learn how to identify workplace challenges that AI can solve and find ways it can complement human skills.

The course will show you how AI is reshaping job roles, organisational structures, and economic policies. By the end, you’ll be ready to tackle future challenges and lead the transformation of workplaces with AI.

If you’re ready to future-proof your career and drive meaningful, ethical change with AI, this is the course for you. Join us to gain the tools to innovate, make strategic decisions, and shape the future of business. Our MA Artificial Intelligence (Digital Transformation) sits within the School of Economics, Social and Political Science and has been developed in collaboration with the School of Mathematical Sciences and the Web Science Institute (WSI).

What you’ll study

This course is one of three pathway options:

Through this digital transformation pathway, you’ll develop a comprehensive understanding of AI technology, with a focus on how it can be used to drive digital transformation strategies.

You will:

  • gain a comprehensive understanding of AI concepts, including core statistical and machine learning methods, data types, and AI system design
  • develop a nuanced understanding of the ethical, societal, and professional implications of AI technologies
  • learn how to harness AI to analyse and address social issues, influence policymaking, and understand AI’s role in governance and economic structures worldwide
  • learn to design and conduct independent research, critically assess AI-related literature and data, and manage methodological challenges, preparing you for future research projects
  • develop the ability to design AI-driven strategies for the workplace, solve complex problems, and transform workplace and economic policies

Module overview

This course includes 10 modules, which total up to 180 credits. Eight of the modules are core modules shared across all our artificial intelligence pathways. The remaining two modules, AI: Transforming the Workplace, and AI, Governance and Global Economy, are specific to this MA Artificial Intelligence (Digital Transformation).

You'll start with the Introduction to AI module. This equips you with a robust understanding of key AI principles and lays down the groundwork necessary to use AI technology in your workplace. You’ll then study another eight modules, which include the two digital transformation pathway modules. Once you complete these, you’ll study the Dissertation module.

Core modules

The following seven modules are core modules. They are included in all three artificial intelligence pathways.

Introduction to AI (15 credits)

This introductory module explores human-centred AI, focusing on the ethical, social, and professional implications of AI technologies. You’ll explore how to design AI systems that enhance human capabilities while promoting inclusivity and minimising harm. You'll also learn about how artificial intelligence can be applied in various contexts, and critically engage with current research. Topics include AI in daily life, human-AI interaction, ethics, and bias. This will prepare you to navigate AI's societal impact and professional relevance with a responsible approach.

How does AI work (15 credits)

This module teaches the statistical learning and machine learning methods that form the foundation of modern AI. Although these methods rely on advanced mathematics, you don’t need a background in maths or computer science to complete this module. You’ll learn about key AI algorithms, explore model development, and study the hardware and software they require. The module also covers data types, learning methods, and how to balance accuracy with interpretability. Topics include regression, classification, neural networks, and more.

Working with AI Applications (15 credits)

In this module, you'll explore essential techniques and practices for employing AI in various industry settings. You’ll also learn to develop, deploy, and manage AI systems effectively. We'll focus on real-world applications, providing insights into the computational and data aspects of AI, basic programming skills, and the use of digital tools in the AI environment. This prepares you to create and monitor effective AI solutions.

AI in Social Problem Analysis and Policy Formation (15 credits)

This module explores how AI can be harnessed to address social issues and shape public policy. You'll learn about how AI tools enhance our understanding and responses to societal challenges, and impact policymaking. From a critical standpoint, you’ll examine AI’s applications, ethical implications, bias mitigation, and data protection. Through case studies and theoretical learning, you’ll design AI-driven strategies for complex social problems. You’ll be capable of contributing meaningfully to policy discussions and influencing them as a result.

Responsible AI (15 credits)

This module equips you with advanced knowledge of the legal, societal, and ethical challenges posed by AI technologies. It covers interdisciplinary and global perspectives on embedding fairness, transparency, privacy, and inclusiveness in AI applications across sectors like healthcare, education, and criminal justice. It also explores the evolution of AI principles, AI-driven privacy issues, and the impact of AI regulations on digital inclusion and democracy. You’ll learn to assess AI challenges and regulation frameworks from a critical standpoint.

Generative AI (15 credits)

This module provides an in-depth examination of generative AI, focusing on technologies such as transformers and large language models. It includes practical training in prompt engineering, model fine-tuning, and deployment. You’ll also address the ethical implications, societal impacts, and potential risks of generative AI, including its contribution to discussions on Artificial General Intelligence (AGI). You’ll engage with both the technical aspects and the broader concerns associated with these technologies.

Designing Research (15 credits)

This module equips you with the essential skills required to carry out research and pursue lines of enquiry. You’ll be guided through every aspect of the research process, from formulating your research topic to selecting appropriate research methods. With an emphasis on professional practice and critical reflection, this module teaches you to tackle ethical considerations, manage data securely, and prepare research proposals. This knowledge will be crucial for your dissertation, and future research projects.

Pathway modules

The following two modules are specific to this Digital Transformation pathway.

AI: Transforming the Workplace (15 credits)

This module explores how artificial intelligence (AI) is revolutionising job roles, organisational structures, and labour markets within the modern workplace. It addresses the broad impacts of AI-driven automation and augmented human intelligence, emphasising ethical, social, and economic dimensions. Through a blend of theoretical foundations and real-world case studies, you’ll explore the opportunities and challenges presented by AI. This will prepare you to harness its potential for innovation, skill evolution, and organisational transformation effectively.

AI, Governance and Global Economy (15 credits)

This module examines the intersection of artificial intelligence with governance and economic structures worldwide. You'll explore AI's role in shaping decision-making processes, labour markets, international trade, and public policy. You'll also look at the socio-technical impacts of AI, addressing challenges such as trust, regulation, and global cooperation. Additionally, you’ll cover the practical aspects of AI integration. You’ll gain the skills to analyse global AI policies, evaluate diverse cultural approaches, and understand AI's role in economic and social transformations.

Final core module

The dissertation module concludes your studies. It’s included in all three artificial intelligence pathways.

Dissertation (45 credits)

In this module, you'll independently design and conduct a research study on a topic of your choice related to the course. This involves identifying and evaluating relevant literature, formulating a research question, and employing appropriate methods for data collection and analysis. You’ll need to critically assess and reflect upon your research process and manage methodological challenges. You’ll then present your findings in a structured, well-cited report. You’ll receive guidance on this from your dissertation supervisor.

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How you’re assessed

Throughout your studies, you’ll be assessed through a range of different methods. You’ll take part in individual and group projects that blend theoretical understanding with practical application. You’ll also be assessed through individual reports, group case studies, and coursework. Group assignments focus on collaborative problem-solving, while coursework assesses both your theoretical knowledge and practical skills.

You’ll receive continuous feedback from your tutors through annotated copies of your assignments, and written evaluations. You’ll also receive ongoing guidance on your performance to ensure that you’re on track to pass each module.

Entry requirements

Standard entry requirements

To join the course, you’ll need:

  • a minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
  • a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree, and at least 2 years’ employment in a recognised graduate role 

Here’s what we’ll ask you to provide:

  1. A detailed CV: Highlight your relevant professional and personal experiences.
  2. A personal statement (300–500 words): Tell us about your interest in the course, how it aligns with your career goals, and how your experience so far has prepared you for success at master’s level.

In your personal statement, highlight examples that demonstrate your abilities in:

  • time management
  • organisation
  • communication
  • teamwork
  • personal responsibility
  • critical thinking
  • problem-solving

Non-standard entry requirements

If you don’t meet the standard academic requirements, don’t worry. We review applications on a case-by-case basis and will assess whether your background and experience are suitable for this course. We would strongly recommend holding:  

  • a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree 
  • additional relevant professional or industry qualifications, such as those accredited by professional bodies 

Here’s what we’ll ask you to provide:

  • a detailed CV: Highlight your relevant professional and personal experiences
  • a professional reference letter: A trusted referee should explain why you’re a strong candidate for this course
  • a personal statement (500 words): Tell us about your interest in the course, how it aligns with your career goals, and how your experience so far has prepared you for success at master’s level

In your personal statement, highlight examples that demonstrate your abilities in:

  • time management
  • organisation
  • communication
  • teamwork
  • personal responsibility
  • critical thinking
  • problem-solving

English language requirements

You’ll need to provide evidence of your English language ability equivalent to an IELTS (academic) score of 6.5, unless:

  • you’re a national of, or have completed a qualification equivalent to a UK degree in, one of the countries recognised for English language proficiency. Please contact our adviser team to confirm if your country qualifies
  • you can demonstrate that you’ve worked professionally in English for at least 2 years. In this case, a professional reference letter will be required

Careers and opportunities

In recent years, AI has sparked widespread debate across organisations. Its rapid transformation of every sector has created a global need for professionals who can harness AI responsibly. This course equips you to lead AI initiatives with a strong focus on ethical and societal impacts, making you an invaluable asset to any organisation.

You’ll develop a solid foundation in AI principles and practical skills to manage and implement AI projects that boost productivity and solve complex challenges. The course also prepares you to address ethical considerations, ensuring AI solutions are fair, transparent, and inclusive. With this comprehensive understanding, you’ll influence strategic decisions and drive the responsible use of AI across sectors such as healthcare, finance, and policy.

On top of applying AI technology to your current role and industry, here are just a few examples of the jobs you could pursue:

  • AI Ethics Officer
  • AI Project Manager
  • Public Sector AI Policy Advisor
  • AI-Enabled Business Analyst
  • AI Implementation Lead
  • AI Research Coordinator
  • AI Education and Training Specialist

Interested in online study? Your journey starts here.

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